These days, people rely heavily on their
mobile phones for talking, texting, banking, social media, and storing
important personal information. Because of this, scammers and spammers often
target phone users.
Mobile fraud, like fake SMS messages and
scams, is becoming more common and putting millions at risk of losing money or
having their private details stolen.
Airtel’s new AI-powered Spam Alert Service
offers a smart and timely way to fight back, marking a major step forward in
protecting mobile users in Africa.
A brief look at mobile
fraud and spam
Mobile fraud and spam are problems around the
world, but they hit harder in places where mobile phone use is growing fast,
and safety measures haven’t caught up.
A 2024 report from GSMA Mobile Economy shows that more than 20%
of mobile users globally have experienced some kind of mobile fraud, with spam
texts being one of the most common.
In Nigeria, the Nigerian Communications
Commission (NCC) has noted a sharp rise in scam messages and fake calls, leading
to yearly losses in the hundreds of millions of dollars.
These spam texts often include fake links,
harmful ads, or tricks to steal personal details. Many people get caught
without knowing, which can lead to stolen bank money, identity theft, or
damaged devices.
Older spam blockers only work on certain
phones or apps, leaving many people, especially those using basic phones, without
protection.
Why Airtel’s AI Spam
Alert Service stands out
Airtel, a top telecom company in Africa, has
launched a new and free service called the AI Spam Alert Service. It’s the
first of its kind in Africa and aims to protect mobile users from spam text
messages as they come in.
What makes this service different is that it
doesn’t read or check the actual message content. Instead, it uses advanced
artificial intelligence to quickly study the sender’s behaviour using over 250
signs or patterns, all within a fraction of a second.
Some of those parameters, according to Airtel,
includes:
·
How frequently the sender changes SIM cards.
·
The volume and frequency of messages sent by the message initiator to
different recipients.
·
The geographical spread of the recipient numbers, whether messages are
targeted locally or dispersed nationwide.
·
Whether the sender receives replies or only sends messages.
·
A cross-reference of numbers previously reported for spam activity.
The AI completes this analysis in just 2
milliseconds, faster than the blink of an eye, allowing real-time alerts to
subscribers as suspected spam messages arrive.
How Airtel’s Spam Alert
Service improves mobile safety and trust
Airtel’s new AI-powered spam alert system is
set to make a big difference in mobile security across Nigeria and the rest of
Africa. Instead of depending on users to block spam themselves, the service
works directly through the network to stop suspicious messages before they
reach people’s phones.
This kind of technology helps users feel safer
and more confident using mobile networks—especially as more people rely on
their phones for banking and other money-related services.
A 2025 report by McKinsey
Digital shows that many Africans worry about mobile security when using digital
financial tools. By reducing the risk of spam and fraud, Airtel is not only
protecting its users but also helping to build a safer digital space where more
people can take part in the growing mobile economy.
According to Airtel, within two months of its
launch, the spam alert service system has identified 9,667,008 messages as
potential spam.
Why this is a game changer
By building a service that is
first-of-its-kind in Africa, Airtel is leading the way in offering spam alerts,
powered by AI directly on its network, for over 150 million subscribers across
the continent.
In addition, the service is quick, spotting
suspicious sender activity in just milliseconds without reading users’ messages.
Finally, the service is free and requires no
app downloads or extra setup. Airtel says the turns on automatically, making it
easy for everyone to stay protected, even those using basic phones.
By sending signals to users before problems
happen, Airtel boosts trust and encourages more people to safely use mobile
money and other digital services.
Scammers are always finding new ways to trick consumers
through the ubiquitous mobile phones, so increased demand for security
improvements is, understandably, shifting to telecom companies. Airtel’s AI
Spam Alert Service is a strong and timely move toward better, smarter
protection for users. As more people start using the service, it should help
cut down fraud, keep personal information safe, and make mobile use more
enjoyable.
As African economies continue to grow more
digital, users of telecom services will need more secure and reliable ways to
communicate, and Airtel is leading the way towards that safe future.
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