Today, WhatsApp announced that we’re introducing some new features for our Updates tab, which is home to both Channels and Status. We’ve worked over the last year to make this tab the place to discover something new on WhatsApp and it’s now used by over 1.5bn users everyday.
We’re encouraged by the enthusiasm and want to increase the support we provide to admins, organizations, and businesses that rely on this tab every day. These new features will appear on the Updates tab, away from your personal chats - so if you are only using WhatsApp to chat these changes do not affect you at all.
Channel subscriptions: You’ll be able to support your favorite Channel by subscribing to receive exclusive content for a monthly fee.
Promoted Channels: We’ll help you discover new Channels that might be interesting to you when you are searching in the directory. This is the first time admins can boost their presence and grow their Channel.
Status Ads: We’re also enabling Channels and businesses to pay to appear in Status so you easily start a conversation on WhatsApp about a product or service if you want.
Like everything we do at WhatsApp, we’ve built these features in the most private way possible. Your personal messages, calls, and statuses remain end-to-end encrypted, meaning no one (not even us) can see or hear them.
Here is the WhatsApp blog announcing these updates in full, including how we’ve built ads with privacy in mind.
Attached are some images showing how these new features will show up in-app, and here is a website that goes into more detail around how things work from a technical perspective.
Please let us know if you require any additional information or have any questions.
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