Airtel Nigeria has upgraded
its My Airtel App with a fully integrated eShop feature, transforming the
platform into a complete digital shopping destination. With this update,
customers can now enjoy a full retail experience directly within the existing
subscriber app—beyond simply buying airtime or data.
The eShop feature offers a
wide selection of products ranging from Airtel-branded items such as Home
Broadband (HBB) devices and everyday retail items such as electronics, home
appliances, fashion, and beauty products.
Speaking on the new feature,
Director of Marketing at Airtel Nigeria, Ismail Adeshina, emphasized the
brand’s ongoing focus on innovation and customer-centricity.
"At Airtel, we understand that today’s customers value convenience
above all else. This update is part of our broader mission to simplify digital
experiences and make everyday transactions easier and faster. By integrating
the eShop directly into the My Airtel App, we’re eliminating unnecessary steps
and giving users the freedom to do more within a single platform," he
said.
The update enhances the app’s functionality by allowing customers to
access the eShop directly from the home screen, eliminating the need for
external redirection to web browsers or third-party platforms.
"We’re moving beyond basic connectivity towards building a digital
ecosystem that supports the lifestyle needs of our customers. Whether it’s
purchasing a device, recharging, or shopping for everyday items, we’re putting
more power and choice in the hands of our users," Adeshina added.
The My Airtel App continues to serve as a key platform for Airtel
subscribers, offering self-service options, quick access to bundles, account
management tools, and now, a more robust digital shopping channel.
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