Mediacraft
Associates, a full-service Public Relations and Integrated Brand Communications
consultancy firm, has been appointed as the public relations agency by the Alpha
Mead Group, one of Africa’s leading total real estate solutions companies. This
strategic partnership, which takes effect immediately, is aimed at attaining
the company’s corporate objectives, by enhancing the company’s brand reputation,
strengthening stakeholder and media relations, and effectively implementing its
corporate communications.
With an extensive track record in delivering
impactful PR strategies, Mediacraft will now support Alpha Mead in achieving
its communication goals and driving visibility across all media platforms. The partnership will focus on sustaining
Alpha Mead Group’s position as a market leader and in attaining its corporate
goal of regional expansion, as well as commitment to pushing the envelope on innovation,
sustainability, and excellence in the facility management and real estate space
in Africa.
“We are thrilled to be working with Alpha Mead,”
said John Ehiguese, Group CEO of Mediacraft Associates. “Their impressive business
portfolio, African footprint, brand reputation, and sustained commitment to
excellence make them a standout in the industry, especially in the facility
management space where the company made a
name as a trailblazer. In any case, this isn’t our first contact with the
brand, having previously worked with the organisation in 2011 – 2013. Therefore, we expect the integration to be
seamless and we look forward to leveraging our expertise to supporting their
current communications and wider organizational goals.”
Femi Akintunde, Group Managing Director of the
Alpha Mead Group, said: “Partnering with Mediacraft marks a significant
step in our growth strategy. Their expertise in brand communications and
reputation management aligns seamlessly with our vision for the future. We are excited to work together in
strengthening our brand and effectively sharing our story with our key
stakeholders.”
Mediacraft brings a wealth of experience in the
integrated marketing and communications sector, offering tailored solutions to
its blue-chip clientele to help them effectively navigate the evolving market
landscape. Through targeted media outreach, thought leadership campaigns, and
strategic messaging, the agency will help elevate the Alpha Mead Group’s
profile and reinforce its core values.
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