Today WhatsApp has announced the launch
of the WhatsAppreneurs campaign, profiling small entrepreneurs from Africa who
are using the WhatsApp Business app to grow their business and reach more customers . The campaign will
highlight the stories of Small and Medium Business owners in Africa, and help
them and others like them learn more about business growth opportunities
available with the WhatsApp Business app through a virtual educational webinar.
Commenting
on the launch of the WhatsAppreneurs campaign, Balkissa Ide Siddo, Public
Policy Director for Africa said “Across Africa, small and medium business
owners are using the WhatsApp Business app
to develop their business, showcase their products, close sales, and
connect with their customers. The WhatsApp Business app provides a tool to help
businesses thrive in their markets, reach more customers, and grow their
businesses consistently. We are delighted to be a part of the success stories
of small businesses who are so important to communities across Africa.”
As SMB’s
represent a sizable percentage of the economic population demonstrating great
potential for growth, opportunity creation, and overcoming poverty
post-pandemic, there is a need to provide support through digital tools to help
them scale. The WhatsAppreneur campaign serves the purpose of providing the resources
businesses need to unlock their growth potential and help build a more
resilient, inclusive, and empowered society.
In addition
to helping businesses grow, the WhatsApp Business app also provides an
opportunity for businesses to create a much deeper and stronger relationship
with their customers, often starting with real-time 1:1 conversations via chat,
unlike transactional phone calls or SMSs. The WhatsApp Business app is free and
allows users to create a business catalogue on WhatsApp that can be viewed by
users from anywhere.
SMB owners
can download the WhatsApp Business App at https://business.whatsapp.com/ and start
the journey towards growing their business.
About WhatsApp
More than 2
billion people in over 180 countries use WhatsApp to stay in touch with friends
and family, anytime and anywhere. WhatsApp is free and offers simple, secure,
reliable messaging and calling, all over the world.
No comments:
Post a Comment