Dangote, GT Bank, Channels TV, DSTV and Coke lead the list of the most admired brands in Nigeria - DConnectNews

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Thursday, May 26, 2022

Dangote, GT Bank, Channels TV, DSTV and Coke lead the list of the most admired brands in Nigeria



 African brands surge to 17% of the Top 100 brands in Africa

Dangote is #1 most admired Nigerian brand


Today Brand Africa unveiled the 12th annual Brand Africa 100:  Africa’s Best Brands 2022 rankings of the Top 100 most admired brands in Africa at a live event at Eko Hotel & Suites in Nigeria. 

Against a backdrop of internal focus as a consequence of an urgent rebuilding of economies devastated by the Covid-19 pandemic and the acceleration of AfCFTA’s goal of driving greater intra-African trade, after a 5-year decline, African brands have surged 4% to 17% from an all-time low of 13% in 2020 and 2021 in the 2022 Brand Africa 100 | Africa’s Best Brands survey and ranking of the best brand in Africa.

Nigerian brands, Dangote (#22), Glo (#32), Jumia (#42) and Nasco (#75) are among the 17 African brands that have heralded a 4% surge by African brands to 17% share of the Top 100 brands in Africa.

Overall, South Africa’s MTN, has returned to the Top 10 as the highest ranking African brand and traded places with Dangote as the #1 African brand recalled when prompted to consolidate its status as the #1 African brand.

Dangote, the pre-eminent African brand founded in 1981 by Nigerian Aliko Dangote, emerged as the #1 brand that symbolises African pride in a question where Brand Africa sought to establish which brand in Africa is a flag carrier and embodiment of rising optimism and pride in Africa. South Africa, led by MTN, leads the African list, with Nigeria, led by Dangote, the overall #1 brand, at 28%, and Kenya with flag carrier, Kenya Airways, at 8% and Ethiopia, with its flag carrier brand, Ethiopian Airline at 4%.


 Non-African brands, led by overall pace-setter Nike for the 5th consecutive year, continue to dominate with a share of 83% of the most admired brands in Africa.  Coca Cola, which has been in the Top 5 for 10 consecutive years, is the #1 overall most admired brand in Nigeria.

In a separate list of the Top 25 most admired financial services brands, African brands, led by Nigeria’s GT Bank for the third consecutive year, dominate the rankings with 68% of the share to 32% for non-African brands.

DStv, has consolidated its position as the #1 African media brand for the second year running, while Channels TV led as the #1 Nigerian media brand, in a category that is fast going digital and mobile.

Recognising that while the rebound in African brands is notable, the results will not be sustainable without committed and inspirational leadership, in 2022, Brand Africa recognised those leaders who are the catalyst for growth for Made in Africa brands both in corporate and in those who have championed and supported the development of great local brands in supporting industries. GT Bank’s Group CEO, Segun Agbaje and Nigerian doyenne of marketing, founder and chairman of Troyka Group were awarded the inaugural Africa Brand Leadership Excellence awards for inspiring brand-led excellence that drives the growth of made in Africa brands.

“As we emerge out of the pandemic and Africa seeks to assert itself, the results are very inspiring and bode well of an African renaissance led by competitive world class African brands,” says Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership.

“With increased number of countries and greater sample size this year, more than ever, and especially so during the pandemic, mobile proved to be  the effective tool for us to reach and access respondents across the continent,” said Bernard Okasi, Director of Research, GeoPoll, which has been the lead data collection partner since 2015.

Karin Du Chenne, Chief Growth Officer Africa Middle East for Kantar, which has been the insight lead for Brand Africa since inception in 2010 says, “despite volumes of brands analysed as a results of increased sample size in terms of respondents and countries, the survey continues to yield a very consistent picture of brands and trends that are transforming the continent.”

Now in its 12th year, every year on or around Africa Day, 25 May, Brand Africa releases the results of the survey on the most admired brands in Africa based on a survey across 29 countries that represent as much as 85% of the continent’s GDP and population.  The 2022 survey was conducted between March and April 2022 and yielded over 80,000 brand mentions and over 3,500 unique brands.

The Brand Africa 100 results will be published in the June issue African Business magazine which on sale globally in June 2022 and will be available online to subscribers on www.africanbusinessmagazine.com.

The 2022 Brand Africa 100: Africa’s Best Brands were organised by Brand Africa partners in Nigeria, AT3 Resources and Open Squares Africa, and supported by the Central Bank of Nigeria, South African Tourism, NQR, Africa Media Agency and BCW Africa.

For Information on the Brand Africa agenda, initiatives and partners and specifically the Brand Africa 100:  Africa’s Best Brands Rankings visit www.brand.africa and follow the results on #BrandAfrica100 and #AfricasBestBrands2022.

Brand Africa 100 | Africa’s Best Brands


Overall - Africa’s Best Brands

Overall

African

Media

Financial Services

African Pride

Prompted

Unprompted

#1

Nike

MTN

MTN

DStv

GT Bank

Dangote

#2

Adidas

Dangote

Dangote

BBC

Ecobank

Ethiopian Airlines

#3

Samsung

DStv

Ethiopian Airlines

CNN

Equity Bank

MTN

Leading Brand Building Countries in Africa

 

#3

#2

#1

 

Overall (# of Brands)

Japan (7)

China (9)

USA (28)

#1 Brand

Toyota

Tecno

Nike

African (# of Brands)

Ethiopia (1)

Nigeria (4)

South Africa (7)

#1 Brand

Ethiopian Airlines

Dangote

MTN

Leading Brands in West Africa

 

Overall

African

 

Media

Financial Services

African Pride

#1

Samsung

Dangote

 

DStv

GT Bank

Dangote

#2

Nike

MTN

 

CNN

UBA

MTN

#3

Coca Cola

DStv

 

BBC

Ecobank

DStv

Leading Brands in Nigeria

 

Overall

African

Media

Financial Services

African Pride

 

#1

 

Coca Cola

 

Dangote



DStv

 

GT Bank

 

Dangote

#2

MTN

MTN

CNN

First Bank

MTN

#3

Apple

Innoson Motors (IVM)

Channels TV

Access Bank

DStv

Nigerian Brands                        #1

Dangote

Channels TV

GT Bank

Dangote

#2

Glo/Globacom

NTA

First Bank

UBA

#3

Innoson Motors (IVM)

AIT Live

Access Bank

Glo

Leadership Award

Citation

Recipient

Africa Brand Leadership Excellence - Corporate

In recognition of inspirational leadership in successfully building and growing responsible world-class African brands. 

Mr. Segun Agbaje, CEO, GT Bank

Africa Brand Leadership Excellence - Industry

In recognition of inspirational leadership and invaluable contribution to the industry and enabling the growth of world-class African brands. 

Dr. Biodun Olusina Shobanjo, Founder & Chairman – Troyka Group

 

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