John Ehiguese, the Founder and Chief Executive Officer of Mediacraft
Associates, has been inducted into the prestigious Marketing Edge Hall of Fame
and is a recipient of the PR Torch Bearer award.
The Public
Relations specialist was recognised for his outstanding contributions to the Nigerian
Integrated Marketing Communications industry over the weekend at the maiden
edition of the event held on Friday, February 18, 2022, at the Radisson Hotel
Ikeja, Lagos.
Marketing Edge
Group, the organisers of the Marketing Edge Hall of Fame 2022, organised the
event to recognize accomplished professionals, who have distinguished
themselves in their various areas of specialization in the Nigerian Integrated
Marketing Communications industry.
Ehiguese was celebrated
as one of the top 21 personalities that were inducted into 11 categories. He
was an honoree and inductee in the ‘PR Torch Bearer’ category.
At the induction
ceremony, John Ajayi, the Publisher of Marketing Edge Magazine and Chief
Executive Officer of Marketing Edge Group, congratulated the PR don for the
recognition into the Marketing Edge Hall of Fame. He described Ehiguese as a
distinguished professional who has recorded outstanding feats in the Public
Relations industry.
Receiving the
award, John Ehiguese, Founder and Chief Executive Officer of Mediacraft
Associates, said the award will spur him to do more.
He said, “It is
an honor to be recognised and inducted into the Marketing Edge Hall of Fame.
Indeed, it is humbling to be a recipient of ‘PR Torch Bearer category’ in the
maiden edition of Marketing Edge Hall of Fame. My sincere appreciation goes to
the organisers of the event, the Marketing Edge Group, for this special
recognition.”
He further said
the induction will encourage him to contribute more to the growth of Public
Relations in the country and beyond.
Ehiguese founded
Mediacraft Associates Limited in 2003, and has since nurtured it to become one
of the leading PR consultancies in Nigeria, and the exclusive Nigeria affiliate
of the Fleishman Hillard global PR network.
He is a member
of the NIPR, Advertising Practitioners Council of Nigeria (APCON) and Public
Relations Consultants Association (PRCA-UK). He is a fellow of the African
Public Relations Association (APRA).
Ehiguese was the
Immediate Past President of the Public Relations Consultants Association of
Nigeria (PRCAN) and a Board Member of the International Communications
Consultancy Organisation (ICCO).
He holds an MBA
from the Lagos Business School of the Pan Atlantic University, Lagos (2004). He is also an alumnus of the IESE Business
School, Barcelona, Spain and the University of Central Lancashire (UCLAN),
United Kingdom.
Some of the
other inductees are Steve Babaeko, Chief Operating Officer of X3M Ideas; Lanre
Adisa, CEO/Founder of Noah’s Ark; and Yomi Badejo-Okusanya, Group Managing
Director, CMC Connect Burson Cohn & Wolfe, among others.
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