Over a
hundred years since banks came into Nigeria, services rendered to small and
medium scale businesses were limited to core banking services and transactions.
However, those that cared to look further were able to stand the test of time,
reinventing themselves with cutting edge financial services that remain key to
sustaining its relevance to not just its host communities but the global
community.
Based on
findings from extensive engagements with customers, internal and external
surveys and reports by SMEDAN, Efina and NBS, First Bank of Nigeria Limited has
been deliberate in ensuring that SMEs thrive and grow their businesses as SMEs
can access and enjoy the convenience of its industry-leading financial
services. FirstBank thus launched the SMEConnect portal to congregate
value-adding propositions & services for SMEs on a single platform for easy
access.
The value
propositions and services on the SMEConnect portal educate and equip SMEs to
combat challenges like poor business structure, lack of infrastructure, low
market penetration, limited access to information and professional services,
inconsistent government policies and others that might stifle their
growth.
For
example, lack of capacity is one of the most indicted reasons for business
failure or stunted growth in business. The SMEconnect portal connects business
owners to resources and information to educate them on structuring and better
managing their businesses. The platform houses webinars on various important
topics to help educate SMEs and build the required capacity.
The blog
section of the portal has interesting and informative content like:
Tips for
Building and maintaining good customer relationships; Remaining in business
after Covid-19; How
to scale up; How
to successfully separate a financial business account from a personal business
account; as well as Creating a Micropension scheme for MSMEs etc.
FirstBank
also runs varying degrees of entrepreneurship programs and activities through
pieces of training, workshops, seminars, business clinics and webinars, and the
events are displayed on the portal for business owners to access.
It is known
that over 60% of businesses fail in their first year, not only because of
capacity constraints, access to finance is another reason they fail. The
SMEConnect portal connects businesses to resources and finances by providing
information on the various finance options available to registered users. There
is a section of the portal that breaks down the steps to accessing finance for
businesses, to simple actions such as opening either savings or domiciliary
accounts After all, what would be the essence of all the education and capacity
building if the business owner is still unable to access finances and other
resources. SMEs that have an account with FirstBank can access direct and
indirect funding throughout the business life cycle via grants, debt/loans, and
equity.
In addition
to other benefits, the platform connects SMEs to Market, Resources,
Infrastructure, Talent for business development, Policy and Advocacy, giving
them all they need to move to the next stage of their business growth. The
portal also integrates SMEs into large distribution networks by connecting them
to customers, distributor channels, suppliers, and large corporates.
There are
also productivity tools such as the Business Diagnostic tool that helps check
the health of a business as well a pool of professionals like accountants,
lawyers, digital marketers, consultants and business coaches, which SMEs can
tap into. Some of these value-adding solutions are free, and for the few that
are not, they come at substantially discounted rates. As the premier Bank in
West Africa, First Bank has exceeded the expectation of what its services to
individuals and businesses ought to be. The SMEConnect portal is one of First
Bank’s initiatives to promote the sustainability of SMEs by exposing them to
the knowledge and resources they need to grow their business.
One of the
most exciting features businesses get on the SMEConnect portal is the Business
Diagnostic Tool earlier mentioned, it is a 15-minute survey where SMEs are
asked questions about their business and at the end, get a customised report
for their business. This is ordinarily, a service that business owners pay
consultants to get, but First Bank has made it available for free even to
businesses that do not have an account with them.
There are
special offers for SMEs that are registered and have an account with First
Bank, and an opportunity to be listed on the portal. You can find businesses
listed across different industries like education/training, manufacturing,
trade, agriculture, hospitality, transportation/logistics, telecommunications,
ICT, healthcare and fitness, sports, FMCG, financial services,
media/entertainment, food, real estate, engineering/construction, oil &
gas, fashion/beauty, and services.
These
registered businesses get to showcase their products/services for free,
interact with customers and other SMEs, have an opportunity to attend free monthly
capacity building workshops, seminars and webinars; and get exclusive discounts
on business development resources such as booking a business coach.
As more
businesses sign up and use the SMEConnect portal, it is possible to see a
future where Nigerian businesses break even, thrive, and grow amidst
challenges.
Culled
from Nairametrics
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