Today,
Meta announced the launch of Facebook Business Coach, an innovative and
easily-accessible way for owners of small-and medium-sized businesses (SMBs) in
South Africa, Nigeria, and Kenya and other English speaking countries to learn
more about how to grow their business online with Facebook, Instagram and
WhatsApp.
The Facebook Business
Coach available
on WhatsApp, is a free-to-use, low data cost educational chatbot tool that
users can interact with in a simple, conversational and convenient way. SMBs
have access to automated, self-paced lessons that teach them how to establish a
presence in today’s ever-evolving digital economy.
As a free curriculum platform, it features step-by-step
courses and tutorials as well as helpful infographics, videos, and audio clips.
Learning material is recommended based on the user’s needs and queries, with an
option to navigate the curriculum via the menu. While the WhatsApp bot provides
SMBs with an easy way to quickly learn the basics, users can also access more
in-depth training and get officially
certified with Meta Blueprint
courses online.
The content was
created to assist business owners with multiple queries – from how to create
attention-grabbing business pages on Facebook and Instagram, to how to use
Messenger and WhatsApp to communicate effectively with clients.
Nunu Ntshingila, Regional Director Meta Africa,
commented: “In today’s
social-media-driven environment, information on building your brand on online
platforms can be crucial in what sets a small business apart and drives
success. At Meta, we’re passionate about empowering SMBs in Africa with the
skills they need to succeed online. We know that they are the backbone of the
African economy and the drivers for economic growth. We hope the Facebook Business Coach will be their
partner along this journey, providing training they need through their mobile
phones.”
The Facebook Business Coach
educational tool on WhatsApp is available to any individual, representing one
of the ways Meta provides opportunities for education and business growth
through its platforms.
Visit this link to start talking to the Facebook Business
coach on WhatsApp.
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