Facebook, Inc. and Ray-Ban
releases the next generation of smart glasses, Ray-Ban Stories.
The highly anticipated collaboration brings forward a new way to seamlessly
capture, share and listen through your most
authentic moments. The announcement was made today by Mark Zuckerberg and Rocco
Basilico in a virtual announcement
detailing the partnership and the exciting capabilities.
Leading Ray-Ban Stories’
product lineup with the most recognizable style, an icon since the 1950’s is Wayfarer and Wayfarer Large. Facebook
and EssilorLuxottica, Ray-Ban’s parent company, were able to engineer smart technology to support
all-day wear, including an optimized Snapdragon processor, without compromising style, comfort, and
aesthetic, but most of all the weight, with just 5gr more than a standard pair of Ray-Ban Wayfarer. Ray-Ban
Stories include a dual integrated 5MP camera to capture photo and video; discreet open-ear speakers to
listen, and a three-microphone audio array to deliver rich voice and sound transmission for calls and
videos. You can also find Ray-Ban Stories in a variety of other iconic styles such as the legendary, retro
Round and the super iconic Meteor. Starting at $299 (CAD 369, EUR 329, GBP 299, AUD 449) you can add
flare to your style by choosing various lenses: sun, prescription, polarized, gradient, Transitions® and
clear.
In addition to an iconic design
built with innovative technology, Ray-Ban Stories launches in
conjunction with a companion app,
Facebook View (iOS and Android), creating an easy way to import, edit, and
share content captured on the
smart glasses with the ability to upload on any social app stored on your
phone: Facebook, Instagram,
WhatsApp, Messenger, Twitter, TikTok, Snapchat, and more.
“We are incredibly proud to
bring Ray-Ban Stories to life with our partners at Facebook,” said Rocco Basilico, Chief Wearables Officer at
EssilorLuxottica. “This is a milestone product that proves consumers don’t have to choose between technology
and fashion - they can live in the moment and stay connected while wearing their favorite style of
Ray-Ban’s. Our unique approach, combining decades of superior
craftsmanship, a dedicated
spirit of innovation and a commitment to delivering only cutting edge technology has resulted in a wearable
that people will truly love wearing.”
“Ray-Ban Stories is designed
to help people live in the moment and stay connected to the people they are with and the people they wish they were
with. EssilorLuxottica has been nothing short of stellar in this partnership and through their
commitment to excellence we were able to deliver on both style and substance in a way that will redefine
the expectations of smart glasses. We're introducing an entirely new way for people to stay connected to the
world around them and truly be present in life's most important moments, and to look good while doing
it,” said Andrew Bosworth, Vice President, Facebook Reality Labs.
Ray-Ban Stories is available at
Ray-Ban stores and Ray-Ban.com beginning on September 9th in the US, UK, Italy, Australia, Ireland and Canada. On Monday, September
13th it will be available at select Luxottica
retail banners including SunglassHut, LensCrafters, OPSM, David Clulow and
Salmoiraghi & Viganò and soon
after available also at selected wholesale clients.
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