Fitbit today announced Fitbit Luxe™, a new fashion-forward fitness and wellness
tracker designed to help you take a more holistic approach to your health and
wellness. Luxe offers the motivation and support you need to stay healthy in
today’s world with everything from stress management tools to automatic
activity and sleep tracking – all in an effortlessly chic bracelet design. Luxe
also gives you insights into your wellbeing through the Health Metrics
dashboard in the Fitbit app to help you identify changes, which could be caused
by increased stress or fatigue.[2]
With Luxe, you’ll get a six-month trial to Fitbit Premium for added support, motivation and deeper
analysis of your data.[3]
Luxe is a beautiful, sleek tracker with a color touchscreen and up to five days
of battery life[4]
that is versatile for any occasion and comfortable for all day and night wear.
It can be paired with a wide range of new stylish accessories,[5]
including a modern luxury bracelet from gorjana.
“Over
the past year, we’ve had to think differently about our health and wellness
from keeping an eye out for possible COVID-19 symptoms to managing the ongoing
stress and anxiety of today’s world. Even though we are starting to see
positive changes, it has never been more important to control your holistic
health,” said James Park, VP, GM and Co-Founder of Fitbit. “That’s why we’ve
doubled down on our efforts to introduce innovative tools and insights to
support you in staying mentally well and physically active. We’ve made major
technological advancements with Luxe, creating a smaller, slimmer, beautifully
designed tracker packed with these advanced features – some that were
previously only available with our smartwatches – and providing access to these
tools to even more people around the globe.”
Understand and manage your stress for
your overall wellbeing
With Luxe, Fitbit is bringing its
innovative stress management tools to trackers for the first time – to support
you no matter what life throws your way. Prior
to the pandemic, more than one in three people globally reported that they
experienced significant worry or stress.[6] After the
pandemic began, a similar survey showed that number increased to 50 percent
feeling the physical and mental effects of stress.[7] Now available with Luxe and all
available heart-rate enabled devices,[8]
Fitbit’s Stress
Management Score provides a daily assessment of your body’s ability to
handle stress based on your activity levels, sleep and heart rate.
With Fitbit Premium, you receive a
detailed breakdown of your Stress Management Score including information on
your exertion, sleep patterns and responsiveness.[9]
Premium members have access to a range of workouts and nearly 200 mindfulness
sessions from popular
brands like Aaptiv, Aura, Breethe and Ten Percent Happier to manage stress. [10] This includes Deepak Chopra’s Mindful Method, an exclusive wellness collection created and curated for Premium members with more
than 30 sessions to make a mindfulness practice more accessible. Fitbit is
introducing four new sessions to Mindful Method, focused on bringing the power
of mindful awareness to many real-life situations.
“I share Fitbit’s belief that mindfulness and mental
wellbeing are an important part of our
holistic health, and by better managing your emotional wellbeing, it can
help make a positive lasting impact on your overall
health, including better sleep, improved mood and more meaningful
personal relationships,” said Deepak Chopra, M.D.,
Pioneer of Integrative Medicine, and Founder of The Chopra Foundation and Chopra
Global. “For example, I regularly see my heart rate lower
after doing a meditation session and over time, my heart rate variability
trends have improved. The Mindful Method makes a regular mindfulness practice easy and accessible – no
matter whether you are learning how to begin, or are interested in taking your
mindfulness practice to the next level.”
Insightful tools to understand and manage
your health and wellness
With
a light, slim form factor, Luxe is designed for maximum comfort all day and
night, so you can wear it to bed to better understand and manage your sleep. Sleep
Score helps you better understand your sleep quality over time,
and bedtime reminders can help you establish a more consistent sleep routine.
Premium members can view deeper sleep analytics and some will see experiments
related to expanded tools in the future, with the goal of offering you even
more personalized guidance based on your sleep patterns.
Additional health tools include food,
hydration and weight logging, and menstrual health tracking[11]
to help you see your trends over time, all in one place. Premium members
receive access to more than 60 new pieces of nutrition content including
curated healthy recipes from Fitbit and Eating
Well magazine. If you are living with diabetes, the new blood
glucose logging feature in the
Fitbit app allows you to log your blood glucose levels so you can track how
your glucose levels change throughout the day and react to your other metrics
so you can better manage your holistic health.[12] With
Premium, see how often your levels fall within your target personal range to
identify trends and have them integrated into the easy-to-read wellness report
for a long term analysis of your data to share with your care team.
Stay motivated to reach your fitness
goals
Physical activity is a key component of
overall health, but for most people, COVID-19 changed exercise
routines. Fitbit offers you even more ways to stay physically active with
Luxe, no matter where or how you choose to workout. With 24/7
heart rate tracking that powers many of Fitbit’s health, wellness and fitness
tools, you can track your daily heart rate in real-time to better measure your calorie-burn. You can also choose
from 20 different on-wrist exercise modes including golf, pilates, spinning or
tennis. For those who prefer running, biking or hiking outside, you can use
exercise modes with connected GPS from your phone to see real-time pace and
distance. With Premium, access more than 200 guided audio and video workouts to
do anytime and anywhere from certified personal trainers and popular brands
like Aaptiv, barre3, Daily
Burn, obé and POPSUGAR.
While
tracking your exercise you can gauge when to push harder or scale back with Active Zone Minutes, a personalized standard for tracking activity
beyond steps that measures your time spent in each heart rate zone. This can
help you track your moderate and intense activity so you can reach the weekly
recommended goal of 150 Active Zone Minutes to help improve your health.[13]
For even more encouragement to reach your goals, Reminders to Move will help
you stay active and reduce sedentary time, and you can unlock special activity
challenges and games with Premium to make reaching your goals more fun.[14]
Stay connected throughout your daily
routine
In
addition to all these amazing health and fitness features, Luxe fits seamlessly
into your lifestyle with key convenience and smart features like alarms,
stopwatch and timers to help you manage your day, all with up to five days of
battery life.[15]
Stay connected and up-to-date with call, text and smartphone notifications[16]
that you can customize to help structure your day, like setting bedtime
reminders or using a do not disturb setting when it’s time to focus. Luxe’s
broad compatibility with Android and iOS phones,[17] plus
Google Fast Pair makes it easy to move without having to worry about
connectivity.
An elegant wearable that feels at home on
your wrist
Beyond
supporting your daily wellness routine, Luxe’s breakthrough design has a soft,
gentle shape inspired by the human body that sits lightly on your wrist with a
jewelry-like look and feel, achieved through modern versions of traditional
jewelry-making techniques. Fitbit used an innovative design process called
metal injection molding, a high-tech take on traditional metal shaping, to
create the high-gloss finish on Luxe’s stainless steel case that has the warmth
expected of handcrafted jewelry, all while delivering a level of precision
needed to enable its advanced sensor technology. The result is one of Fitbit’s
most fashionable and comfortable devices yet, designed for a diverse range of
wrist sizes and skin tones for 24/7 wear.
Fitbit
has also partnered with Laguna Beach-based jewelry brand, gorjana, to elevate Luxe’s style even further. The
gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful
piece of jewelry with the Parker Link Bracelet in soft gold stainless steel,[18]
alongside a swimproof[19]
classic silicone peony band for two looks in one.
With
comfort and simplicity top of mind, Luxe is Fitbit’s thinnest touchscreen
tracker to-date, with a variety of vibrant new clock faces on the first Fitbit
tracker with a color screen. Luxe’s simple and intuitive swipe and tap
functionality gives you easy access to your daily stats, notifications and core
health and fitness features, with a sleek buttonless design.
Pricing, availability and virtual try-on
for style
Luxe will be available in Nigeria this Spring and will
retail for NGN 75,000 with a six-month Fitbit Premium trial (a $59.94 value).[20]
Following the six-month trial for Luxe, Premium is available for $9.99 (USD)
per month or $79.99 (USD) per year in 18 languages in more than 40 countries
and has nearly 1 million paid members. The gorjana for Fitbit Luxe Special
Edition will be available for today for NGN 146,000 with availability in Spring.[21]
[1]Stress Management Score is available in
the Fitbit app for users with Charge 4, Inspire 2, Luxe, Sense, Versa 2 and
Versa 3; not available for any kids devices.
[2]The Health Metrics dashboard and the
metrics displayed in the dashboard are not available in all countries and may
require a Premium subscription. This feature is not intended to diagnose or
treat any medical condition or for any other medical purpose. It is intended to
help users manage their wellbeing and keep track of their information.
[3] New and returning Premium users only.
Valid payment method required. Cancel before free trial ends to avoid
subscription fees. See full terms & conditions here. Premium content and
features subject to change.
[4] Battery life varies with use and other
factors.
[5] Accessories sold separately.
[6] Gallup 2019 Global Emotions Report: https://www.gallup.com/analytics/248906/gallup-global-emotions-report-2019.aspx.
[7] ICRC, World Mental Health Day: https://www.icrc.org/en/document/world-mental-health-day-red-cross-covid-19-mental-health-survey. Based on a global survey of respondents
in 7 countries.
[8]Stress Management Score is available in
the Fitbit app for users with Charge 4, Inspire 2, Luxe, Sense, Versa 2 and
Versa 3; not available for any kids devices.
[9] For Fitbit Sense users, the responsiveness metric also
takes into account your electrodermal activity when using the EDA Scan app.
[10]
Premium content and features subject to change.
[11] This feature is not intended to be used
for contraceptive or other medical purposes. Fitbit does not guarantee or
warrant that this feature can be used to achieve particular results. This
feature may not accurately predict your menstrual cycles or related
information. This feature is intended only to help users monitor and keep track
of certain information.
[12] Blood glucose logging is available in
the US, and will be rolling out to select countries in Europe, Asia and Canada
in the coming months. You can connect compatible devices including the OneTouch
Reveal® glucose meter from Lifescan to
import your data directly to the Fitbit app, with more compatible devices
coming soon. The Blood Glucose feature is not a replacement for medical advice
and is not intended to diagnose or treat any medical condition. It is intended
to help you manage your well-being and keep track of your information.
[13] The
default weekly Active Zone Minutes goal is based on recommendations from
WHO and AHA.
[14] Premium content and features may change.
[15]
Battery life varies with use and other factors.
[16] Available when phone is nearby
[17]
See list of compatible devices at www.fitbit.com/devices.
[18] Adjusts to fit most wrists.
[19] Water resistant to 50M.
[20] New and returning Premium users only.
Valid payment method required. Cancel before free trial ends to avoid
subscription fees. See full terms & conditions here.
[21]
Sold exclusively at Fitbit.com.
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