More
than 260,000 students across 13 universities in Nigeria are set to experience
the NESCAFÉ Campus Storm 2026, as NESCAFÉ takes its “My Coffee, My Vibe”
campaign directly to university campuses, creating experiences around the
music, creativity, connections and interests that shape campus life.
Following
International Youth Day, celebrated on August 12 under the theme “Different
Contexts, Common Aspirations,” the Campus Storm reflects the diversity of
interests, passions and aspirations that shape the experiences of young
Nigerians. Across the participating universities, NESCAFÉ is creating spaces
where students can connect, express themselves and explore their interests
through art, music, poetry, creativity and entertainment
For
NESCAFÉ, the Campus Storm goes beyond an opportunity to connect with consumers.
It reflects the brand’s commitment to connecting with young Nigerians around
the interests, ambitions and realities that matter to them. Through “My Coffee,
My Vibe”, NESCAFÉ celebrates individuality, recognizing that young people bring
different interests, passions and forms of expression to the experiences they
share. Campus Storm takes that idea directly into university life.
Speaking
on the initiative, Jean Pierre Duplan, Category Lead, Coffee, Nestlé Nigeria
Plc, said, “Nigeria has one of the youngest populations in the world, and young
Nigerians are not only the consumers of today; they are the entrepreneurs,
creatives, professionals and leaders shaping the future of our country.
University is an important time in that journey – a period when young people
are discovering who they are, exploring what matters to them and shaping their
ambitions for the future. With ‘My Coffee, My Vibe’, we want to meet them in
that moment, creating experiences that recognize their interests and give them
room to connect and express themselves.”
A
key feature of the experience is the NESCAFÉ Express Yourself creative zone,
which gives students a platform to showcase their creativity through art and
other forms of self-expression. Students can also create social media content,
participate in photo experiences, enjoy DJ sessions and live performances, and
take part in games, raffle draws and giveaways, including prizes designed to
support their interests and everyday hustle.
The
Campus Storm also builds on NESCAFÉ’s recent efforts to create value for
consumers beyond the traditional product experience. The recently concluded
NESCAFÉ Next Level Promotion rewarded more than 40,000 consumers with airtime
and cash prizes, while the grand prize winner received tools of trade, business
support and access to masterclasses, providing practical resources to support
personal and entrepreneurial development.
As
the Campus Storm travels across Nigerian universities, NESCAFÉ continues to
strengthen its connection with a generation that is creative, ambitious,
entrepreneurial and increasingly influential in shaping Nigerian culture.

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