Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, is set to host the 30th edition of its flagship event, EvaluatePR, on Friday, September 26, 2025, from 12:00 p.m. to 1:30 p.m. (WAT) via Google Meet.
This milestone edition, themed “Reputation, Reality, and the Risk of Automation,” will examine how automation and artificial intelligence are reshaping reputation management. While these technologies deliver speed and efficiency, they also raise urgent questions around bias, authenticity, and credibility in communication measurement.
The event will bring together a distinguished panel of global experts in media intelligence and communications, including: Steph Bridgeman, Media Intelligence Director, Experienced Media Analysts; Mayur Raja, Senior Manager, Operations, Onclusive India; Lukmon Oloyede, Managing Consultant, BrandArena Communications; Petyo Bogdanov, Project Manager, Media Analytics, Commetric.
The panelists will lead discussions on balancing the power of technology with the nuance of human judgment, ensuring that PR measurement remains ethical, transparent, and credible in an evolving landscape.
EvaluatePR has grown into a global knowledge-sharing platform for communication and PR professionals, offering actionable insights on trends, tools, and practices in media measurement and evaluation.
Event Access
Participation is free, with access available via the official Google Meet link:
https://meet.google.com/iwk-mdxd-sev
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