Verve Goes Big with GoodLife Promo, Offers Cashback and Discounts Nationwide

From L-R: Babatunde Martins, Group Marketing Manager, Indeco, Interswitch; Fabio Abiola, Divisional Head, Digital Marketing, Interswitch; Yemisi Owonubi, Head, Masterbrand, Communications and CSR; Chidi Oluaoha, Divisional Head, Growth Marketing, Verve International, Interswitch; and Olawale Akanbi, Divisional Head, Growth Marketing (Merchants and Ecosystem), Marketing and Corporate Communications, Interswitch; at the Verve Goodlife Promo 6.0 Media Launch held in Lagos recently

Verve, Africa’s leading payment card and digital token brand, has officially launched the sixth edition of its acclaimed Verve GoodLife Promo—a nationwide campaign designed to reward loyal cardholders across Nigeria with exclusive discounts, cashback, and premium lifestyle experiences. This initiative underscores Verve’s commitment to enhancing the everyday lives of Nigerians by offering tangible value through seamless card usage.

At a media briefing in Lagos, Verve unveiled the campaign alongside its strategic vision for the financial year, emphasizing innovation, financial inclusion, and enriched consumer engagement. The brand aims to accelerate digital transformation and embed its services into daily lifestyles, driving convenience and empowerment with every transaction.

The Verve GoodLife Promo offers cardholders exciting rewards at select merchants nationwide, including popular brands such as Quickteller, The Place Restaurant, Market Square, Chowdeck, BuyPower, and AliExpress. By delivering both convenience and value, the campaign promotes wider adoption of secure, cashless payments while making everyday shopping more rewarding.

Speaking at the official launch of the Verve GoodLife Promo 6.0, Chidike Oluaoha, Divisional Head, Interswitch Group, described the initiative as both a celebration of customer loyalty and a call to action for broader financial inclusion.

“This year, we are charting a bolder course,” he said. “We are not only rewarding our cardholders through various promotional campaigns but also doubling down on our vision to be an enabler of growth, possibility and the good life for every Nigerian.

Our goal is to consistently deliver value in the moments that matter—whether in everyday spending or life’s significant milestones by making Verve the card of choice for secure, seamless, and rewarding transactions. As we introduce new innovations and partnerships in the coming months, our focus remains on deepening financial access, supporting businesses, and enriching digital payment experiences.”

Designed to drive large-scale consumer engagement, the Verve GoodLife Promo 6.0 inspires usage across everyday lifestyle categories, from dining out and ordering food online to utility payments and retail shopping, offering ease, access, and tangible rewards.

With over 85 million Verve cards in circulation and a rapidly growing acceptance network, Verve continues to deliver impact at scale. The GoodLife Promo 6.0 builds on this momentum by directly rewarding cardholders, promoting cashless adoption, and reinforcing the brand’s role in advancing Nigeria’s financial inclusion agenda.

In a time of shifting economic realities and rising consumer needs, Verve’s campaign goes beyond transactions, it transforms experiences. By aligning incentives with everyday behaviour, the initiative supports Nigeria’s transition toward a fully digital economy and empowers more Nigerians to truly live the GoodLife