The MultiChoice Talent Factory journey has begun for another cohort of students at MTF West Africa. MTF has launched the academic year for this year’s intake, as they begin learning the filmmaking and production skills they need to shape the future of their industry.
The Lagos MTF Academy is one of three in Africa, the other two are in Nairobi (East Africa), and Lusaka (Southern Africa).
Long recognised as a pipeline of creative excellence producing talented young graduates, the MTF Academy will put 20 students through a nine-month course to develop their skills in fields such as storytelling, cinematography, production and editing.
This year’s MTF West Africa course has a slightly redesigned curriculum. The nine-month course will consist of six months of online learning and three months of physical, in-person training. The MTF Academy remains accredited with Pan-Atlantic University.
“We are really excited to welcome another intake of MTF students,” says MTF West Africa Academy Director Atinuke Babatunde. “This is their first step to creating truly African content that reflects the African audiences we are here to entertain. We’ve made some adjustments to our programme, and in doing so, we’ve unlocked greater efficiencies while continuing to deliver the industry’s leading training platform.”
Babatunde says the MTF Academy continues to provide the training that empowers young African creators to tell African stories, so that African audiences can see themselves in the hyperlocal content they love.
“The primary goal of MTF is to grow the African film and television industry,” she says. “In the years since our establishment in 2018, we have produced hundreds of qualified filmmakers, with many alumni going on to careers at MultiChoice, or as successful entrepreneurs in various parts of our industry.”
MTF students are chosen after a gruelling, multi-stage application process. During their training, they will receive hands-on instruction from leading industry professionals and ultimately collaborate to create a student film that will be shown on MultiChoice channels such as Africa Magic.
“We’re excited to connect with this year’s MTF students and support them in producing work that will resonate with African audiences for generations,” said Babatunde. “Having witnessed the talent within this year’s cohort, we’re confident the future of our industry is set to reach new heights.”
This is the eighth cohort of students to enter the MTF Africa programme, in what has become the recognised source of new filmmaking talent on the continent.
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