You Are Too Poor for Pay-Per-View (PPV)

It is 8:30 p.m. on a Saturday. You have fought your way through Lagos traffic, spent too much on suya that burns more than it pleases, and finally settled in to watch the Champions League final. But nothing comes easy. Your options are limited, and none of them make sense.

First, there is PHCN. Whether you are Band A or B, you are gambling that the light stays long enough to catch the final whistle. It rarely does. Next, your rusty generator. With fuel costing between ₦900 and ₦1,000 per litre, keeping the lights on through the match will cost at least ₦10,000. 

Then there is online streaming. Between expensive data and Nigeria’s unpredictable internet, you might spend ₦5,000 or more only for the stream to freeze just as Lamine Yamal winds up for a shot. Now add the cost of the actual pay-per-view fee. All this trouble and expense for three hours of content that might be disrupted anyway.

Here is the part many people still do not understand. Pay-per-view is not just another subscription model. It is a separate service where viewers pay an additional one-time fee to watch exclusive live events. These are not your average football matches or soap operas. PPV is for blockbuster fights, high-stakes UFC showdowns, or exclusive concerts. You pay once, you watch once, and that is it. It is not Netflix, it is not YouTube, and it certainly is not DStv Catch-Up.

In fact, Pay-TV like DSTV does not even offer PPV. Let that sink in. If you are watching a Champions League final or a UFC main event, you are not paying extra. You are watching it as part of your existing subscription. No hidden or additional charges. No tricks. Just the monthly bouquet, a stable signal, and whatever power source you can afford that evening.

So when people scream, “Why can’t we have PPV like abroad?”, they miss the plot. Abroad, PPV can cost $80. Here, that’s half your salary. Meanwhile, DStv bundles the same content into your monthly plan. That’s a steal, not a scam.

Let’s do the math. A ₦100,000 PPV ticket, which is less than the average of $80 (₦130,000), is more than two to three months of DStv subscription or a whole year of GOtv. For a country where the minimum wage is ₦77,000 and salaries barely cross ₦200,000, that’s not premium access. That’s financial suicide.

Please forget comparisons to the US or UK. Over there, $80 is lunch money. Over here, it’s food, transport, and school fees. Systems differ. Wallets do too.

The truth? Hardly anyone in Nigeria is paying for PPV, because they don’t have to. TV is already made accessible with our Pay-TV. So before you attack broadcasters, remember where the real problem lies. The naira is in freefall, inflation is wild, and income is stuck. Access isn’t the issue. Affordability is.

So the next time you are tempted to go online and shout about how Nigeria deserves real PPV, take a step back. Ask yourself if you can genuinely afford it without going hungry for two weeks. If the answer is no, then it is time to renew your regular subscription, plug in your rechargeable fan, and pray for NEPA. Because in Nigeria, PPV is not a right. It is a reckless indulgence.