The Beer Sectoral Group (BSG) of the Manufacturers Association of Nigeria
(MAN), in partnership with the Federal Road Safety Corps (FRSC), is set to
launch the 2024 edition of its “Don’t Drink & Drive” campaign. The two-day
event will take place on December 10th and 11th, 2024, targeted at raising
awareness on the dangers of drink-driving and ensuring safer roads for all
Nigerians.
The campaign will kick
off with a media launch at the Radisson Blu Hotel, Ikeja, on December 10th,
where key stakeholders will address the media, highlighting the campaign's
goals, achievements, and the importance of continued collaboration in promoting
road safety across Nigeria. The event will feature prominent executives from
the BSG, FRSC, and other stakeholders in road safety advocacy.
On 11th December, the campaign
will shift to three major motor parks—Ojodu, Ojota, and Oshodi—where drivers
and road users will be engaged through an educational rally. During the rally,
drivers will be sensitized on the dangers of drinking and driving, with a
strong emphasis on responsible driving behavior. In addition, the FRSC will
conduct voluntary breathalyzer tests at these locations, underscoring their
commitment to fostering safer motoring environments across the country.
The 2024 edition of the “Don’t Drink & Drive” campaign promises to continue
its tradition of educating the public on the risks of drinking and driving
while providing the necessary tools for the FRSC to execute its duties
effectively. The BSG and the FRSC remain steadfast in their mission to reduce
road accidents and make Nigerian roads safer for everyone.
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