Mediacraft Associates, one of Nigeria’s leading PR and Integrated Marketing
Communications agencies,
has announced that Samuel Olonisakin, the agency’s Creative Lead (IMC, Digital
Marketing and Masterbrand), has been selected as a member of the YOUNG LAIFERS
jury for the 19th edition of the prestigious 2024 Edition of the LAIF Creative
Awards. This event, which celebrates outstanding creativity, excellence in
brand strategy development and marketing communications excellence, will take
place in November 2024 in Lagos.
In a statement from the organisers,
signed by Lanre Adisa, President, Advertising Agencies Association of Nigeria (AAAN); Olonisakin was selected
for this task as a respected and reputable creative person who has made marks
in the global marketing communications community.
As a results-driven and
resourceful craftsman, Olonisakin
brings a wealth of experience and expertise in successfully translating desired
moods, messages, concepts, and underdeveloped ideas into imagery.
As Creative lead, he has worked on some reputable FMCG
brands, including:
International Breweries Plc/ABInBev (Trophy Lager, Trophy Stout, Eagle Lager,
Eagle Stout, Castle Milk Stout and Grand malt); Total Nigeria Plc., KFC, Fan
milk Plc/Danone (Fanice Ice Cream, Go Slo Ice Cream and Fanvannille Flavoured
Milk Drink); Kraft Heinz Foods Nigeria (Mayonnaise, Ketchup, and Tomato paste);
and Patisen Nig Ltd (Ami Seasoning). Hero Lager Beer, 9mobile, Burger King,
Seaman Schnapps, 9jacCafe Rhum, Korect Bitters, Wema Bank, BetKing and others.
“I am honoured to serve as a
juror for LAIF Creative Awards”, said Olonisakin. “I look forward to evaluating
the innovative works
presented by participants and celebrating their creativity and dedication.”
The award aims to discover the
young and upcoming creatives in the industry. Olonisakin will join a
distinguished panel of judges who are leaders in the creative industry. The
judging period is between November 7 and 14, 2024.
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