RANKED, a digital news ranking report by SquirrelPR tracked 80 of Nigeria’s most influential
digital news platforms from January to December 2023 and found that they
attracted 1.6 billion visits within the period.
RANKED by SquirrelPR was launched in Q1,
2023 to provide media relations practitioners in Nigeria with deeper insights into the performance of Nigeria’s digital news platforms.
The digital news platforms covered in the
report cut across four major categories including News & Current Affairs,
Business & Finance, Technology & Startups, and Entertainment &
Lifestyle.
The News & Current Affairs accounted for
83% of the total visits, with over 1.3 billion visits, while Entertainment
& Lifestyle – 166 million, Business & Finance – 74.6 million, and
Technology and Startups – 34.6 million accounted for 10%, 5% and 2% of the
total visits respectively.
The report also showed that the top five
leaders in the News & Current Affairs category include Legit, Punch Online, Vanguard Online, Daily Post,
and Opera News App.
In the Entertainment & Lifestyle
category, the leaders include Linda Ikeji's Blog, Naijaloaded, Notjustok.com, Naijapals, and
Bella Naija.
In the Business & Finance category, Business
Insider Africa,
Nairametrics, BusinessDay, Brandspur, and MSME Africa top the chart, while
Techcabal, NaijaKnowHow, Gadget Stripe, Technext, and Techpoint Africa
attracted the most eyeballs in the Technology and Startup category.
The report also highlighted the rising stars,
which include media platforms with less than 10 million quarterly volume under
the News and Current Affairs category that made impressive progress within the
year under review. These platforms include Okay.ng, Truetells Nigeria, Eagles
Path, PM Express, Business Hallmark, News Online NG, Newsdirect.ng, New
Telegraph Online, and Blueprint Online.
Commenting on the report, the Co-founder of
SquirrelPR, James Ezechukwu said, “I am immensely proud
to see the impact of our RANKED report on the Nigerian digital news landscape.
The comprehensive analysis provided by RANKED offers invaluable insights for
media relations practitioners, enabling them to make informed decisions in a dynamic
and competitive environment.
“The significant
findings of the report underscore the vital role played by digital news
platforms in shaping public discourse and influencing consumer behaviour across various
sectors. With 1.6 billion visits recorded within the year, it is evident that
these platforms wield considerable influence and reach a vast audience.”
Speaking further, he noted that “the breakdown of visitation numbers across different categories
highlights the diverse interests of digital news consumers, with News &
Current Affairs emerging as the dominant category, followed by Entertainment
& Lifestyle, Business & Finance, and Technology and Startups. Moreover,
the identification of top leaders and rising stars within each category
provides valuable benchmarks for media practitioners to gauge performance and
explore collaboration opportunities.”
He added, “Overall, the RANKED
report serves as a vital tool for navigating the complexities of the digital
news landscape, empowering stakeholders to optimize their strategies and
maximize their impact in the ever-evolving media landscape.”
Beyond providing unfettered access to Africa’s
most credible newsrooms and journalists, RANKED is a part of a strategic
initiative by SquirrelPR to provide deeper, invaluable, and measurable tools
needed by communication professionals to drive targeted media placement
campaigns that deliver on marketing objectives.
The report is available for download HERE.
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