…Fadolapo joins LAIF Hall of FAME
The Association of Advertising Agencies of Nigeria
(AAAN) has announced that the 2023 edition of the Lagos Advertising and Ideas
Festival (LAIF) will hold on Saturday, November 18, 2023, at The Hall, Victoria
Island, Lagos.
The 2023 LAIF Awards, which is the 18th
edition, is expected to attract important personalities, including captains of
industries and top business executives and the crème de la crème of the
advertising industry.
According to the Chairman of the LAIF Management Board,
Mr. Jay Chukwuemeka, this year's awards present a major opportunity to
celebrate outstanding creative works that stood out in the last twelve months
and also drive inclusion as seen in the volume of entries that have come in
this season.
Chukwuemeka noted that this year’s award
celebration is quite symbolic considering the fact that it is coinciding with
the golden celebration of AAAN as a body.
With the theme 'A New LAIF', the 2023 LAIF Awards
will feature a total of 6 major categories and also featured the inclusion of
new categoriesWith over 550 entries received from 19 creative agencies that are
located in across Nigeria and registered under AAAN.
“This year’s award would certainly give every
participant the opportunity to celebrate distinctive works from advertising
agencies in Nigeria for the period under review. It is an exciting thing
to celebrate the great ideas from our creative eggheads . Having seen the
creativity churned out by these practitioners, LAIF provides the opportunity to
appreciate their works", he said.
A major
highpoint of the season was also the Young LAIFERs, where young practitioners
under 30 years came together to compete for a rewarding award and the LAIF AND
DIRECT Conference theme: Understanding the African consumer, held two panel
sessions and keynote speech. This award ceremony would also be recognising two
advertising icons who will be decorated as LAIF Hall of Fame personalities.
The two icons include the Director General,
Advertising Regulatory Council of Nigeria, ARCON, Dr. Lekan Fadalapo and Mrs. Nkoli
Ogbolu
Since its maiden edition in 2005, LAIF award has
contributed a great deal in stimulating healthy rivalry in the marketing
communication landscape while also raising the level of creativity and
profesionalism leading to some of the winning entries carting home laurels on
both the continental and global stages.
No comments:
Post a Comment