First Bank of Nigeria Limited, Nigeria’s premier financial
services institution, has announced a phased corporate name change of its
subsidiaries in the United Kingdom and Sub-Saharan Africa. FBNBank UK, FBNBank
Sierra Leone, FBNBank Gambia and FBNBank DRC are the first set of subsidiaries effecting the name alignment. They
are now known and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank
Gambia and FirstBank DRC. The Ghana, Senegal and Guinea subsidiaries will be
next in the phased name change implementation.
The name change is being implemented to align the subsidiaries
with the parent brand and to enjoy the strong heritage and brand equity built
by FirstBank Nigeria in its 129 years of banking leadership. This will further
enhance the quality-of-service delivery resulting in better brand clarity,
uniformity and consistency across all the markets where the Bank operates.
A leading financial inclusion services provider, FirstBank Group
is committed to its nation-building goal. It has taken giant performance
strides on its unique growth trajectory as it continues to build distinctive
capabilities through partnerships and the constant drive to reinvent itself.
This performance is evidenced in the numerous awards and recognitions bestowed
on the institution. These awards include
Best Private Bank for Sustainable Investing in Africa 2023 by Global Finance
Awards; Best Corporate Bank in Western Africa 2022 by Global Banking &
Finance; Best CSR Bank Africa by International Business Magazine in 2022; and
ranked as number one in Nigeria in terms of Overall Performance; Profitability;
Efficiency and Return on Risk by the Top 100 African Bank Rankings 2022
released by The Banker Magazine from the stables of Financial Times.
In addition, in Euromoney Market Leaders, an independent global
assessment of the leading financial service providers conducted by Euromoney
Institutional Investor Plc., the Bank was crowned: Market Leader in Corporate
and Social Responsibility (CSR); Market Leader in Environmental, Social and
Governance (ESG); Highly Regarded in Corporate Banking and Digital Solutions
and Notable: in SME Banking.
Speaking on the name change, Dr. Adesola Adeduntan, CEO of
FirstBank Group, said ‘’ the name change which coincides with FirstBank’s 129th
founding anniversary (March 31st, 2023) is indeed a milestone
reflective of our resolve to continuously provide the gold standard of
excellence and value as we put our customers First. The new identity of
the subsidiaries contributes to an enhanced brand presence. It helps our
customers and stakeholders better appreciate the value of the diversified
products suites, competitive pricing and extensive business networks the
FirstBank Group offers. These include our commitment to boosting cross-border
businesses including trade and investment opportunities essential to enhancing
trade relations amongst countries, thereby strengthening the economies of host
communities and reducing poverty,” he concluded.
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