Brands under the corporate entity of MultiChoice, Seven-Up Bottling Company (SBC), The LaCasera Company, Access Bank and others stood out like stars at the Brandcom Awards 2021 for their outstanding performance in their industry.
Also, four industry achievers were honoured, and they were all inducted into the Brandcom hall of fame.
The four doyens are Seni Adetu, Founder/GCEO, First Primus West Africa Limited; Udeme Ufot, Group Managing Director, SO&U; Yomi Badejo-Okusanya ,Group Managing Director, CMC Connect Burson Cohn & Wolfe; and Ayo Oluwatosin, Group Managing Director, Rosabel Group.
The Brandcom Award, which is in its third edition was held in Lagos and had the crème de la crème of the industry. It was a night of fun and laughter and can best be described as a night of prestige, integrity and credibility.
For the Corporate brands award category, MultiChoice’s DSTV emerged Most Outstanding Brand of the Year as well as The Most Outstanding Pay TV Brand of the Year.
Similarly, its TV Reality show, Big Brother Naija emerged Most Engaging TV Content of the Year; as well as The Most Engaging Reality TV Show of the Year.
Seven-Up Bottling Company (SBC) brands also won big with Pepsi emerging the Most Outstanding Carbonated Soft Drink Brand in Consumer Engagement; also for its ‘for the love of it’ campaign, Pepsi clinched the Most Outstanding CSD Campaign of the Year; Superkomando Energy Drink won Most Outstanding Brand Launch of the Year; and 2sure Soap & 2sure Liquid wash emerged Most Outstanding Brand Extension of the Year.
The LaCasera Company brand, Smoov emerged Most Outstanding Chapman Drink Brand of the Year; Nirvana campaign on ‘Headline of Innocence’ clinched Most Outstanding Social Impact Campaign of the Year; La Casera won Most Outstanding Brand Refresh Campaign of the Year; and Bold Drink won Fast Rising CSD Brand of the Year.
Access Bank Plc also won big, clinching Best Brand in Sustainability; Most Outstanding Sustainability Team of the Year (Financial Services); and Most Outstanding SME Friendly Bank of the Year.
Some of the agencies that excelled at the awards include: Noah’s Ark named Most Outstanding Creative Advertising Agency of the Year; while GDM Group emerged Most Outstanding Marketing Innovation Group of the Year among others.
Speaking on the award, Joshua Ajayi, Convener of Brandcom Awards and Publisher of Brand Communicator said, “We are indeed happy at Brand Communicator, to have taken up the challenge of creating a respectable platform that recognises and rewards excellence in this very vibrant industry.
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