The roof is already getting raised
with #FirstBankIssaVybe, #DecemberIssaVybe campaigns. With FirstBank, it is
always a total experience of being woven into the fabric of society from
banking at its finest, to music, fashion, arts, and sports. Across the spectrum
of human endeavour, FirstBank stands tall behind its over 32 million customers
and counting.
As FirstBank makes every day a vybe
every December, it is also passionate about ensuring that everyone vybes with
kindness. This is in sync with the words of Maurice Elias, Professor of
Psychology, “without kindness, our communities, families, schools, and
classrooms become places of incivility.” As we get the blast of the season, the
127 years strong banking brand in furtherance of its kindness campaign has
created a simple calendar to ease your ability to create a SPARK in the lives
of people around you.
At FirstBank, SPARK stands for Start
Performing Acts of Random Kindness. The SPARK initiative was launched 4 years
ago to make a difference in the nation by seeking to inspire and
institutionalize kindness. By encouraging kindness, empathy and consideration
for others, SPARK is placing FirstBank at the forefront of the social impact
space. The unique way FirstBank is amplifying kindness is through its different
directorates and departments. This way the Bank is reaching more communities,
touching more lives, and spreading kindness.
The FirstBank kindness drive stands
on three (3) pillars of compassion, civility, and charity. Compassion and
charity readily come tops when we think about kindness, and FirstBank is
championing the cause to also promote civility through the SPARK initiative.
Civility covers the aspects of kindness that does not cost you anything to use
in igniting the world around you. Imagine as you get to the venue of the next
FirstBank’s DecemberIssaVybe show, and you give up a parking lot closer to the
event hall to the car behind you?
The global head of marketing and
corporate communication of FirstBank, Folake Ani-Mumuney says “At FirstBank, we
spend every waking moment working to create meaning in the lives of our
customers and publics. We are inspiring kindness because it brings meaning to
lives and creates a happier society. So, as you vybe this Yuletide, vybe with
kindness.”
Kindness does not have to cost you a
kobo, so click here to download and share your kindness
calendar for those simple tips to start performing acts of random kindness
every day this December.
The need to promote kindness in our
homes, schools, fun places, and the society at large cannot be over-emphasized
especially with the increased incidence of bullying prevalent around us. In
promoting the need for kindness in education and ‘cyber kindness’, FirstBank
sponsored two impactful webinars during its corporate responsibility &
sustainability week in July 2021. You can click here to access the Zoom recordings
of the webinars.
Kindness should be a way of life, and
FirstBank is at the forefront. Join the kindness train, vybe with kindness this
Yuletide and always!
No comments:
Post a Comment