It was
an electrifying atmosphere at the prestigious Polo Mall, Shoprite, Enugu as
Nigerian High-life superstar, Flavour of Africa and other music maestros delivered
spectacular performances during a live concert organized to celebrate consumers
of Nigeria’s leading beer brand, Life Continental Lager Beer.
The
concert was organized as part of Life Continental Lager Beer’s Turu
Ugo Lota campaign to provide consumers with fun and
entertainment. Life Continental Lager Beer recently started an exciting musical tour to
bring undiluted entertainment to its consumers across major cities in Nigeria.
Fans and lovers of High-life music had an unforgettable experience at the
concert as Flavour Nabania with other artistes and celebrities such as Queen Theresa
Onuorah, Larry Gaga, DJ Synergy, Chibest, Yul Edochie, Franky DJ P.O.P,
Ugoccie, Twinz Parrot, and Senior maintain bonded with consumers of Life
Continental Lager Beer. Also, some lucky consumers of the Beer brand were handsomely
rewarded with cash prizes.
Speaking during the concert, the Senior
Brand Manager Life Continental Lager Beer, Aishat Anaekwe, maintained that “Life
Continental
Lager Beer has grown to be a dominant beer brand in
Nigeria while maintaining a unique cultural identity that resonates with its
consumers. The brand has always been very close to its root and its people.
With this Progress Tour Concert, we have taken steps to further deepen this
connection. We realize how much it means for the people of Enugu to be able to
celebrate with friends and family and we wanted to be part of that experience
for our loyal consumers”.
She stated further that “Life Continental Lager Beer is all about giving its
consumers a celebratory experience that will not only resonate with them but
also be equally memorable, and the Progress Tour is another way that Life Continental
Lager Beer has been bringing joy and unforgettable experience to Nigerians.”
The night ended with a deft performance of
the Turu Ugo Lota anthem, titled Egedege
by the trio of Flavour, Queen Theresa Onuorah and Larry Gaga. “Turu Ugo Lota” TVC campaign was woven around the Igbo
maxim that is meant to inspire Nigerians to ‘Bring Home the Glory’ in their respective
human pursuit. Recall that the inspiring and exciting TVC tagged ‘Turu Ugo Lota’
was unveiled on the 2nd of September, at the Base Landmark, Enugu.
Life Continental
Lager Beer had hosted some of
Nigeria’s leading personalities to a social discourse that highlighted the
lessons of parental guidance, discipline, diligence and integrity as being the
bedrock of progress and success in any given society.
Through
the Turu Ugo Lota campaign, the brand
connects with the mindset of South-eastern people who love the fun of all ages,
rekindling their deep pride in being Igbo, while at the same time satisfying
consumers through the unique taste of Life Continental Lager Beer. Beyond being
an adage, Turu Ugo Lota is
a passion that weighs upon every young Igbo, to go forth into the world—despite
its challenges and limitations—build new relationships, work hard and attain
success.
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