Asaba, Port-Harcourt, Ibadan, Abuja to Host Verve Fitness activations in build up to Lagos Grand Finale on November 6
Interswitch Group, promoters of the Verve Payments
Brand, has announced the 4th
edition of the ‘Verve Life’, which
has come to be regarded as Nigeria’s biggest fitness and wellness lifestyle
activation, incorporating the key pillars of fitness, fun and healthy food,
taking place on Saturday 6th November, 2021 at The Landmark Centre
in Lagos.
Ahead of the Grand Finale in Lagos however, fitness
enthusiasts across five major cities in
Nigeria including Asaba, Port Harcourt, Lagos, Ibadan and Abuja will be treated
to high impact and invigorating activities lined up ahead of the grand finale Verve
Life 4.0 fitness event.
To kick
off this year’s edition of the Verve Life event, there will be a series of
satellite events at designated facilities across selected cities in Nigeria
including; Asaba, Port Harcourt, Lagos, Ibadan and Abuja in activations themed ‘The Verve Life Is Coming to Your City!’.
These
satellite events will generally run through the months of September and October
2021 to culminate in the much-anticipated Lagos Grand Finale on November 6 at
The Landmark Centre.
Away from
the previous editions which were only held in Lagos, this year’s edition begins
with satellite events across the country, to create space for more Verve cardholders
and Nigerians who are passionate about their fitness and wellness to commune in
their shared passion.
Cherry
Eromosele, Group Chief Marketing and Communications Officer, Interswitch Group asserted
that Verve, as the leading homegrown payments card and digital token brand in
Africa remains committed to improving the lives of Nigerians, and the Verve Life
series of events prove to be viable avenues through which the brand makes good
on that commitment.
She added
that "This year’s event is themed
‘Fit to Live’ which encapsulates our reality of the past year. To live and
thrive in the true sense of things, we all must attain some level of fitness and
that is what the Verve brand presents with the Vervelife 4.0 and its
activities. This year’s Vervelife event like the others, remains true to its
goal: to give fun and enlivening experiences to all those who participate.”
She urged
participants to attend the event with their Verve cards as the card make them
eligible for exciting activations and incentives such as unique challenges and raffle
draws which offer chances to win exciting prizes and rewards.
She
pointed out that though the pandemic disrupted last year’s event, the firm has
put all measures in place to make this year’s edition a success and enjoyable
in line with all COVID-19 safety protocols.
"The disruptions to the event last year have given us ample time to
be better prepared for this year’s edition which inevitably will be bigger and
more rewarding. This also throws up the opportunity to bring in more Nigerians from
across different regions of the country and give them the chance to experience
the essence of the ‘Good Life’ philosophy, which is what the Verve Life
lifestyle event essentially represents.”, she further
stated.
The Verve
Life event is an annual fitness and lifestyle event anchored by Verve card,
Africa’s leading payment technology and card business, thus, providing its
cardholders and Nigerians more than payment solutions. The firm through the
Verve Life platform avails Nigerians the opportunity to enrich their lifestyle with
information on fitness, health tips, life hacks, beauty, fashion etc.
The Verve
Life event is open to all fitness and wellness enthusiasts. This year, the
event is expanded to include cardholders and Nigerians from across the country
into a supportive community where they are free to commune and share their
passion for fitness and wellness.
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