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The feature will work like a spam filter and help users focus
on important messages
Truecaller, the world's most
trusted and accurate Caller ID and telephone search engine, is rolling out a
new feature to further augment the user experience. The new feature Smart SMS
has been introduced based on user feedback and is designed to cater to the
evolving needs of our consumers. It offers a host of new services to make
day-to-day communication a lot more convenient.
Smart SMS is powered by
state-of-the-art machine learning models that adapt based on the feedback you
give it. It supports users with important messages from banks, billers, travel companies, delivery
companies and so much more.
Smart SMS also helps users stay protected from spam and
fraud. Only the essential information within an SMS is highlighted and all SMS
messages are categorised and easily accessible. From keeping track of your
expenses to last minute changes to your travel, Smart SMS is the future of SMS
that will make life a whole lot easier.
Commenting on the new addition, Zakaria
Abdulkadir Hersi, Director of Business Development & Partnerships Africa at Truecaller said:
“Roughly 80% of SMSes one receives daily
are from businesses, disengaging users from important/useful messages. To combat that,
SMS apps need to become smarter by filtering out spam and categorising useful
information. At Truecaller, we constantly strive to offer the best user
experience by adding unique features that fit in with our core mission: to make
communication safer and more efficient for everyone. Truecaller has evolved
into a powerful communication hub and for the people who wish to use the app to
its fullest, we want to streamline the experience as much as possible for an
efficient calling and messaging experience for our end user.”
Truecaller uses
the same powerful algorithms used to identify spam callers in SMS as well. The
SMS intelligence is built into the app itself and it can work offline - nothing
leaves your device, including all OTPs, bank SMSes and financial information.
The feature also offers a Smart Inbox that
identifies unknown SMS sender
numbers and SMS sender IDs are resolved to business names with logos.
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