BizWatch
Nigeria Limited has relaunched Bizwatchnigeria.ng, its online media platform for the delivery of in-depth news,
features and business insights across 30 business sectors of the Nigerian
market.
BizWatch
Nigeria is an online business site that was founded in May 2013 based on
integrity and true values to provide business news, Nigerian news and
happenings around the world to its valued readers.
The
newly-appointed Managing Editor, BizWatch Nigeria, Oputah David described the
rebirth initiative as part of the company’s market repositioning as the
foremost online business news site in Nigeria.
Oputah,
a Bloomberg-trained financial journalist with two masters’ degrees in Mass
Communication and Organisational Behaviour was a founding staff on the Business
Desk at TheCable before he joined TheWill Nigeria and rose to News Editor,
Nigeria.
He is
also a respected business analyst/consultant and has worked on four occasions
with Accenture on the Tony Elumelu Foundation Empowerment Program (TEFEP) as a
business analyst, helping to select 1,000 African applicants who would receive
the TEF Grant.
Oputah,
speaking about the revamping of the news platform, revealed that the purpose of
the relaunch of BizWatch Nigeria is to return the news site to where it ought
to be, having been in the online media landscape for eight years.
He
also spoke of other initiatives going on since the website was relaunched
saying BizWatch Nigeria has undergone a rebirth and is positioning to emerge as
the topmost business news platform in Nigeria and the leading platform for
business readers both home and abroad.
“Having
been in the media space for over 8 years, it was appropriate that we do a
rebirth of Bizwatch Nigeria so that it can return to its original positioning
being the foremost online business news platform in Nigeria,” he said.
He
said, “I must tell you that there has been a lot of recruiting and rebranding,
and among the newly-introduced features are bizwoman, bizopportunity and SME
biz.
“Our
main aim as a newly enhanced portal is to become a household name and the major
source for timely and quality business news across the country. Although, it is
a lot of hard work and effort since space is already saturated. However, I am
excited to take up this challenge and be part of this great team.”
The
over 30 news sectors featured on the platform range from core business stories
to economy, politics and government, health, food and nutrition, lifestyle,
women in business, job vacancies, education, and so on, with verified, timely
and adequate information.
Oputah
also added that the company remains open to partnerships and sponsorships
with other organisations as it strives to advance its quest for national growth
through balanced coverage of events.
Susan
Onuorji, the Business Development Executive, while appreciating both the
existing and prospective customers of BizWatch Nigeria revealed that the
company will be hosting webinars as part of its new services.
The
webinars, which will be held quarterly, aim at increasing the knowledge base of
its readers and reposition brands for partnership prospection. It
also forms a part of the company's Corporate Social Responsibility (CSR), according
to Onuorji.
In
addition to the physical and editorial changes made to the company, the
company's aesthetics were also modified to appeal to the audience it serves
with a logo change.
Besides
the webinars, BizWatch Nigeria has increased its staff strength by 50 percent
to ensure that our readers are kept up-to-date with business-related news and
events. Each writer is tasked to provide in-depth, easy-to-read industry
news for readers across demographics.
To
accommodate the growing family, the company moved its employees from its former
space to a new and bigger one.
The new space will allow for efficiency and seamless flow of work,
while also growing the company by attracting bright minds that the country has
to offer.
No comments:
Post a Comment